How to Set Featured Products in WooCommerce

This is a short tutorial on how to set a featured product in WooCommerce and a shortcode you can use. Sometimes when it’s too easy it is hard to find.

In case you run a WordPress website (and there is a lot of us who does) chances are good you are looking for the best ways to monetize it. There are a few solutions available for you, but the greates one among them is WooCommerce.

WooCommerce is a free, shopping cart plugin with open source that works expressly with WordPress websites. From the time it was found in September 2001, the WooCommerce plugin has been downloaded over 16 million times. Nowadays, WooCommerce runs a staggering 37% of all eCommerce websites. We can be sure that people like it.


Step 1

In your WordPress dashboard browse to the products header and then to the products category.


Step 2

On your list of products on the right hand side simply click the star icon to set the product as a featured product. And that’s it! It’s that easy.



Now on a page in WordPress you can insert a shortcode to display the featured products.

[vb][featured_products per_page="4" columns="4" orderby="date" order="desc"][/vb]

Here is an example of what the above shortcode looks like.


You may also like:

Deleting an old Permalink in WordPress Ever had a page or post in WordPress that you wanted to name a certain name and whenever it saved, it appended it with "-2" or "-3"? Example, I was tr...
How to Blacklist or Block a Domain from Registerin... A few days ago I started noticing a high volume of registrations from the same domain. For the first couple days I didn't think much of it. But after ...
  • Greg Epley

    my featured product area is HUGE…how do i make it look like yours? all nice and square?

    • Did you try using the shortcode?

      • Ross

        Hi, I am wondering how do you control the order of the featured products?

        • Ross you can change the desc to asc inside the shortcode to change the order. Is that what you are referring to?

      • Bach Bat

        where should I put this shortcode?

  • Roger Schnur

    I’m working on a new WooCommerce website using the MyStile theme and although I know how to create a Featured Product by clicking on the star, I’d like to know how I can rearrange the order

    • Hey Roger, You can rearrange the order by changing either the orderby=”date” or order=”desc” or order=”asc”.

  • Ravi

    @theitbros:disqus Thank you so much.
    keep it up.

  • Robert Blanton

    I was looking for a column header for “featured” but, of course, it is not there. Only the Star is there as the column header. The screen shots were very helpful. I now have some “featured” products. Thank you!

  • Jilani Ahmed

    I have no shortcode builder button on editor.how to find it please help me.

  • tomas

    Hi my wordpress does not parse your shortcode [wpb-feature-product title=“Feature Products“]
    what can I do? Can it clash with something?

  • Ok, but how to stop showing featured products on main shop page? I use a static home page and I want to display featured products there by a shortcode (that part is easy), but I don’t want to see them on my shop main page.

  • Merlyn Low

    Advice is 4 years old and no longer applicable/ relevant. Theme has been updated but woo commerce has not updated its documentation!