How to Set Featured Products in WooCommerce


This is a short tutorial on how to set a featured product in WooCommerce and a shortcode you can use. Sometimes when it’s too easy it is hard to find.


Step 1

In your WordPress dashboard browse to the products header and then to the products category.


Step 2

On your list of products on the right hand side simply click the star icon to set the product as a featured product. And that’s it! It’s that easy.



Now on a page in WordPress you can insert a shortcode to display the featured products.

[featured_products per_page="4" columns="4" orderby="date" order="desc"]

Here is an example of what the above shortcode looks like.


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  • Greg Epley

    my featured product area is HUGE…how do i make it look like yours? all nice and square?

    • Brian Jackson

      Did you try using the shortcode?

      • Ross

        Hi, I am wondering how do you control the order of the featured products?

        • Brian Jackson

          Ross you can change the desc to asc inside the shortcode to change the order. Is that what you are referring to?

      • Bach Bat

        where should I put this shortcode?

  • Roger Schnur

    I’m working on a new WooCommerce website using the MyStile theme and although I know how to create a Featured Product by clicking on the star, I’d like to know how I can rearrange the order

    • Brian Jackson

      Hey Roger, You can rearrange the order by changing either the orderby=”date” or order=”desc” or order=”asc”.

  • Ravi

    @theitbros:disqus Thank you so much.
    keep it up.

    • Brian Jackson

      Great. Sure.

  • Robert Blanton

    I was looking for a column header for “featured” but, of course, it is not there. Only the Star is there as the column header. The screen shots were very helpful. I now have some “featured” products. Thank you!

  • cindy_dy0121

    I enjoy reading youor articles. You really have a wonderful blogs. Keep up the good work. Thank you also for the information!


  • shanvenice

    thanks for sharing this tips. great review!